论文部分内容阅读
在快速发展的互联网+时代,市场的细化和需求的个性化使得“客户价值”成为产品的关注点。应运而生的“设计思维”理念给传统的项目管理带来了创新,给予产品设计和开发新的定义,贯穿此管理理念的项目实施也使得客户需求得到充分体现,为公司管理拓展了思路,为产品占领市场赢得了宝贵的时间。“设计思维”管理理念强调项目成员的多元化,项目分工的合理化,注重与客户的零距离沟通,并通过创立实时的反馈环节,从多维度来展示和体现客户的愿景。此创新性的管理理念已在多个跨国外资公司里得以实施和验证。
In the fast-growing Internet + era, the refinement of the market and the individualization of needs have made “Customer Value ” a product of concern. Came into being “concept of” design thinking “to the traditional project management has brought innovation to give the product design and development of new definitions throughout the management philosophy of the project implementation also enables customers to fully reflect the needs of the company management has expanded Ideas, won the precious time for the product to occupy the market. ”Design thinking " management philosophy emphasizes the diversification of project members, the rationalization of project division of labor, focus on communication with customers from zero distance, and through the creation of real-time feedback links, from multiple dimensions to display and reflect the customer’s vision. This innovative management concept has been implemented and validated in several multinationals.