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20年前,美国康奈尔大学教授菲力普·库克和另外一位学者罗伯特·法兰克联合出版了一本薄薄的经济学随笔小品《赢家通吃的社会》,却出人意料地迅速荣获全美批评家协会选择奖,并登上纽约时代杂志知名书籍排行榜和商业周刊十大最佳书籍排行榜。这本书犀利地指出,原本仅仅存在于娱乐界与运动圈内的奖酬制度,也就是几干人竟夺寥寥几个大奖的现象,已经渗透到这个经济社会里其他众多层面上。这一经济学洞见的提出,由此引发了众多寡头企业对于“绝对领先一小步”和行业标准制定者的疯狂追逐,并越来越
Twenty years ago, Phillip Cook, a professor at Cornell University in the United States, and another academic, Robert Franck, co-published a thin economics essay entitled “The winner-take-all society,” but surprisingly quickly won the nationwide Critics Choice Awards, and boarded the New York Times magazine well-known book rankings and Business Weekly Top Ten best book list. This book sharply points out that the reward system originally existed only in the entertainment and sports circles, that is, the phenomenon in which a few dozen people win a few grand prizes has infiltrated many other dimensions in this economic society. The introduction of this economic insight led to the frenzied chase of many oligarchs toward “absolutely one step ahead” and industry standard-setters, and more and more