移动终端与用户之间的关系最为直接,其价格的高低、款式的多少、质量的好坏、功能的强弱、操作的难易等等,都会直接影响运营商移动业务的发展以及用户对运营商的认知与评价。随着手机媒体时代的到来,用户对移动终端的需求日趋多样化和个性化。同时,随着语音业务的下滑,运营商越来越重 The most direct relationship between the mobile terminal and the user, the price level, the number of models, the quality of good and bad, the function of the strength, ease of operation, etc., will directly affect the operator’s mobile business development and user operations Business cognition and evaluation. With the advent of the mobile media era, the demand for mobile terminals by users has become increasingly diversified and personalized. Meanwhile, as voice services decline, operators are getting heavier and heavier