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品牌经济是一个区域综合实力和产业竞争力的重要体现。近年来,省委、省政府始终坚持把品牌建设作为重要抓手,树立了一批品牌标杆企业,探索出一条以标准化带动产业化、以产业化催生新品牌的服务业品牌发展之路。全省共培育省长质量奖企业40家,山东省服务名牌419个,打造了阳光大姐、卓创资讯、荣庆物流等一批服务名牌。塑造了“好客山东”、“厚道鲁商”等闻名全国的公共品牌,成为山东形象和齐鲁文化的靓丽名片。
Brand economy is an important manifestation of regional comprehensive strength and industrial competitiveness. In recent years, the provincial party committee and government have always insisted on brand building as an important starting point, set up a number of brand benchmarking enterprises, and explored a road to the development of service brands that promote industrialization through standardization and give birth to new brands through industrialization. A total of 40 province-level quality education enterprises and 419 service brand names were cultivated in the province, creating a batch of service brand names such as Sunshine Sister, Zhuochuang Information and Rongqing Logistics. Shaping the “Hospitality Shandong”, “Benevolent” and other well-known national public brand, Shandong Qilu culture and become a beautiful business card.