随着新媒体时代的到来,广告业迅猛发展。与此同时,广告业从业人员也越来越多。许多学生报考专业时,都非常看好广告专业未来的就业前景。于是,广告成了学生报考的热点专业。社会上的各种广告专业教育开办地如火如荼,广告专业的生源也是源源不断。但是,纵观影视媒体上推出的一则又一则广告,优秀之作甚少。究其原因,这些广告从业人员在校期间的专业能力基础没有打好。本文以学生的广告分镜表达能力为视角,探讨了提升学生的广告分镜表达能力的策略,以期促进学生专业能力的成长,就业后创作出更多更优秀的影视广告作品。 With the advent of the new media era, the advertising industry has developed rapidly. In the meantime, there are more and more employees in the advertising industry. Many students apply for a major, are very optimistic about the advertising career future employment prospects. As a result, advertising has become a hot professional students apply for. A variety of advertising in the community to start a professional education in full swing, advertising is also an endless stream of students. However, one by one in the movie and television media launched an ad, very few outstanding. The reason is that these advertising professionals in school during the foundation of professional ability did not lay. This paper, based on the students ’ability of advertising and mirroring, explores the strategies to improve students’ ability of advertising and mirroring so as to promote the growth of their professional abilities and create more and better films and advertising works after employment.