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第三部分电视观众的心理规律一、观众收看电视的目的由此可见，娱乐消遣是观众收看电视最主要的目的。与1987年调查相比，观众收看电视目的的排序没有太大的变化，说明人的目的一经确立，往往呈现出稳定的状态。当然，观众收看电视的动机和目的不是单一的，而往往呈现多种动机
The third part of the psychological laws of television viewers First, the audience watched the purpose of television Thus, entertainment is the most important purpose of watching television. Compared with the survey conducted in 1987, there is not much change in the ranking of audiences watching TV, which shows that when the purpose of a person is established, it often shows a steady state. Of course, the audience’s motive and purpose of watching TV are not single but tend to present multiple motives