从信息相对匮乏、内容为王的时代到当下内容、渠道并重,强调社交化传播的网络时代,技术革新改变了受众接受信息的方式,造成了受众注意力在不同媒体形态间的迁移。本文就如何利用新媒体受众特征,促进传统媒体影像类公号发展等问题进行探讨。 From the era of relative lack of information, the content of the king to the current content, the same channels, emphasizing the era of social communication network, technological innovation has changed the way the audience to receive information, resulting in the audience’s attention in the migration of different media formats. This article discusses how to make use of the characteristics of new media audiences and promote the development of traditional media images.