国画大师齐白石生前万万不会想到,他的名字竟然会轻率地改了谐音,堂而皇之地出现在巨大的街头广告牌上。矗立在上海徐家汇一座商厦楼顶上的大屏幕电子广告,在借用文化名人和戏剧人物的名字时,显然出了格。在这块采用电子技术变换内容的广告牌上,“反对齐白食——不劳而获”,旁边的小字是“知识产权的盗取者和一部分无知的消费者大联欢的场面不能再继续下去了”。这里的“齐白食”无疑就是那位名扬海内外的国画大师 Qi Bai Shi, a master of Chinese painting, would never have imagined it before his death. His name would change his homophone with a hint of recklessness and he would appear openly on a huge street billboard. Standing on the top of a commercial building in Xujiahui, Shanghai, the big-screen electronic advertisement borrowed the names of cultural celebrities and drama characters. On this billboard using electronic technology to transform the content, “oppose Qi food - get nothing”, next to the small print is “the scene of the theft between intellectual property and some ignorant consumers can not continue” . Here’s “Qi white food” is undoubtedly the famous Chinese painting masters at home and abroad