审时度势是一个企业做好产品销售的关键点,企业应以把握现代社会的发展节奏为前提,通过创新营销的方式与手段来建立起适合企业自身的营销渠道。目前,我国的钢铁企业使用的营销渠道主要有直供、分销、零售和分支机构销售等四种。本文对这些销售渠道进行了分析,并针对相关问题展开探讨。 Appraisal of the situation is a key point for enterprises to do a good job in product sales. Enterprises should take the pace of development of modern society as a precondition and create new marketing channels that suit their own needs through innovative ways and means of marketing. At present, the marketing channels used by China’s iron and steel enterprises mainly include direct supply, distribution, retail and branch sales. This article has carried on the analysis to these sales channels, and carries on the discussion regarding the related question.