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介绍了德、法铁路运用市场机制搞活短途旅客运输、进行深入细致的市场调查研究、坚持以顾客为中心开展营销,以及这些做法对我国铁路发展的启示。
Introduced the German and French railways use the market mechanism to activate short-distance passenger transport, conduct in-depth and detailed market research, adhere to the customer-centric marketing, and these practices on the development of China’s railway Enlightenment.