书法是中国传统文化的重要载体,随着计算机技术和网络的日益发展,新媒体极大地影响了书法文化的传播。本文重点分析了新媒体传播带给书法文化的机遇与挑战,并从中探讨新媒体条件下书法文化传播的新策略。 Calligraphy is an important carrier of Chinese traditional culture. With the continuous development of computer technology and internet, new media has greatly influenced the spread of calligraphy and culture. This article focuses on the opportunities and challenges brought by the new media communication to the calligraphic culture and probes into the new tactics of the calligraphy and cultural communication under the new media conditions.