论文部分内容阅读
开播于1988年的央视一套《人口》栏目,是由中国人口宣教中心承办的宣传中国计划生育基本国策的电视栏目,也是央视目前惟一一档以揭示生命奥秘,探寻人口与经济社会协调发展,促进家庭健康与和谐为主要内容的社教类专题栏目。开办20年来,该栏目在传播理念、方式和机制上不断创新,通过调整自身与大众需求的结合点,形成了自己独特的定位和风格。在2008年11月23日召开的“人口.家庭.健康与电视传媒论坛——纪念央视《人口》栏目创办20周年研讨会”上,与会专家学者就栏目的风格定位、发展走向和文化视野等展开深入研讨,本刊特地约请其中几位发言者撰写文章,以飨读者。
Opened in 1988, a “population” section of CCTV is a television program sponsored by China Population Education Center to promote China’s basic national policy on family planning. CCTV is currently the only file to reveal the mysteries of life and explore the coordinated development of population and economy and society , Promote family health and harmony as the main content of social education topics column. Since its establishment 20 years ago, this section has been constantly innovating in the concept, mode and mechanism of communication, and has formed its own unique positioning and style by adjusting the combination point of itself and the public needs. On November 23, 2008, the “Population, Family, Health and TV Media Forum - Commemorating the 20th Anniversary of the Founding of CCTV Population” was attended by experts and scholars on topics such as style orientation, development orientation and culture Field of vision and other in-depth discussion, the magazine specially invited some of the speakers to write articles to readers.