市场冷清 交易滑落 短期难调——近期开盘楼盘销售状况调查

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5月以来的宏观调控犹如一场暴风骤雨,使得杭州楼市全面降温。一手市场,本是一年中热闹的销售旺季,却迎来开盘与销售的双低谷。很多楼盘,摸不透市,吃不准价,迟迟不敢上市。即使有勇敢的开盘先锋,大多也难逃销售冷清的厄运,开盘一周的销售率普遍只有10%-20%,比以往萎缩三四成。二手市场,门可罗雀,成交寥寥,日均交易量滑到历史低谷,成交价也在不同程度下滑,很多小牌中介公司甚至逼近关门歇业的底线。现实是残酷的,也是无奈的。这个市场,犹如江南6月的梅雨天气,说变就变,不容置疑。曾经,巨额的投资,超额的回报,它可以让很多人升天;现在,冷清的市况,巨大的风险,它也可以让很多人沉底。这个市场太复杂,制约它的因素太多。当政策一跃成为左右市场最要害的因素之时,即使是市场内在的机制也难以在短时间内发挥作用,任何市场个体的救市行为都显得势单力薄。当无数投机性需求退潮之时,即使是真正的自住型需求,也因为身边环境的变化,心理预期的变化,而改变了购买决策。当很多开发者信誓旦旦要打起价格保卫战之时,即使自己按兵不动,但别人若支撑不住,打破价格防线,整个市场也难免陷入降价的混战,而自己做清道夫的时间还会剩多久?所以,在政策大棒没有停止挥舞之前,市场形势真的不容乐观。当然,在同样严峻的形势面前,楼盘之间还是出现了分化。区块前景好的,定价低位理性的,户型大小适宜,以主流需求为主的楼盘还是在缓慢前行,动态消化;而那些自我感觉良好,定价依然走高的楼盘,真有点冒天下之大不韪的精神,只可惜此时市场主动权已完全换位,它们不得不面对残酷的现实。现实教育我们,除了认清形势,保持理性,还要学会承受,有些时候,无奈与等待是难免的。 May macro-control since the storm like a storm, making the property market in Hangzhou overall cooling. The primary market, this is the bustling sales season in the year, but ushered in the opening and sales of double-trough. A lot of real estate, touching the city, not to eat, delayed listing. Even brave pioneers, most of them can not escape the fate of selling desertion, the opening week sales rate generally only 10% -20%, shrinking than the previous 34%. Second-hand market, awe-inspiring, few trades, average daily trading volume slipped to historic lows, the transaction price also declined in varying degrees, many small intermediary companies even approached the closing line closed. Reality is cruel, but also helpless. This market, like Jiangnan rainy weather in June, said change becomes indisputable. Once, huge investment, excess return, it can make a lot of people ascended the sky; Now, deserted market conditions, huge risks, it can also make a lot of people sink. This market is too complicated and too many factors restrict it. When the policy has become the most crucial factor in the market, even if the internal mechanism of the market is difficult to play a role in a short period of time, the bailout behavior of any individual market appears to be weak. When countless speculative needs ebb, even real demand for self-occupation changes the purchasing decision because of the changes in the environment and psychological expectations. When many developers vowed to play the price war war, even if their own indecisive, but if others could not support, to break the price defense, the entire market will inevitably fall into the melee price cuts, but do their own time as a freelancer will remain? Therefore, the market situation is really not optimistic until the big stick of the policy has stopped waving. Of course, in the face of the same harsh situation, there has been a differentiation between real estate. Good prospects for the block, pricing low rational, apartment size suitable for mainstream demand-based real estate or slow forward, dynamic digestion; and those who feel good about themselves, pricing is still higher real estate, really a bit of worldly big However, it is a pity that the market initiative has been completely transposed at this time and they have to face the cruel reality. Reality education us, in addition to a clear understanding of the situation, to maintain rational, but also learn to bear, sometimes, helplessness and waiting is inevitable.
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