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近年来,农村电子商务应用全面展开,市场规模不断扩大,经营创新层出不穷,逐渐形成农村经济发展的新态势。电子商务本身成本的先期投入与滞后的经济效益递增规律,对于传统经济核算理论与方法具有较大差异性。本文结合农村电子商务成本效益评价实际,从其特点、模型、评价方法的构建上来探讨其应用问题,促进农村电子商务事业的科学、有序发展。
In recent years, the application of rural e-commerce has been launched in full swing, the market scale has been continuously expanded, the management innovation has emerged one after another, and the new trend of rural economic development has gradually taken shape. E-commerce itself, the cost of the initial investment and lag the increasing economic benefits of the law, for the traditional theory and method of economic accounting have great differences. Based on the actual evaluation of the cost-effectiveness of rural e-commerce, this paper discusses the application of e-commerce in rural areas from the perspectives of its characteristics, models and evaluation methods so as to promote the scientific and orderly development of rural e-commerce.