随着中国经济的崛起,向世界讲述中国故事,传递中国声音,表达中国观点,已经上升为中国的国家战略。如何实施好这个国家战略,一直是困扰中国电视界的重大问题,虽然中国电视界近年来做了很多有益的尝试,但实际投入与产出效果总体来说并不理想。要突破国际传播的瓶颈,必须运用整合传播理论来进行具体指导并付诸实践,中国国际电 With the rise of China’s economy, it is up to China’s national strategy to tell the world about Chinese stories, deliver Chinese voices and express China’s point of view. How to implement this national strategy has always been a major problem plaguing the Chinese television industry. Although the Chinese television industry has done many useful attempts in recent years, the actual input and output effects are generally not satisfactory. To break through the bottleneck of international communication, we must use the theory of integrated communication to carry out specific guidance and put it into practice. China International Electrotechnical