当欧洲汽车市场停滞不前的时候,亚洲市场的销售率在前几个月中都保持着快速增长。2012年上半年,中国市场共出售6418800辆汽车,较去年同期增长5万辆——其中,相当一部分新车的销售量是在中国高端市场。“德国制造”尤其受到中国消费者的青睐,它们引发了中国消费者强烈的购买欲望,并在中国大幅提升了品牌亲和力。 While European car markets have stagnated, sales in the Asian markets have been growing rapidly in recent months. In the first half of 2012, a total of 6,418,800 vehicles were sold in the Chinese market, an increase of 50,000 units over the same period of last year. Of these, a significant proportion of the sales volume of new cars was in China’s high-end market. Made in Germany especially favored by Chinese consumers sparked a strong buying desire from Chinese consumers and significantly boosted brand affinity in China.