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麦当劳化的四个特征是效率、可计算性、可预测性以及通过非人技术代替人的控制。现代社会生活的各个方面都受到麦当劳化的影响,我们的生活都不知不觉地被控制了,失去了自由,更多的被规则、被机器束缚住,而人的价值就在于人的思想,在于创造,失去了思想人就和其他生物没什么区别。教育也越来越沦为麦当劳化的产物,连大学教育也不例外,大学思想的开放性和自由在渐渐消失。因此高等教育改革十分必要。
The four characteristics of McDonaldization are efficiency, computability, predictability, and control of human beings by non-human technologies. All aspects of modern social life are influenced by the influence of McDonaldization. Our lives are unknowingly controlled, we lose our freedom, the more we are bound by the rules of the rules and the values of human beings lie in human thoughts, There is no difference between creating and losing people and other creatures. Education is also increasingly being reduced to the product of McDonaldization. Even university education is no exception. The openness and freedom of university ideology are gradually disappearing. Therefore, higher education reform is very necessary.