在当今全球化发展的时代背景下,跨国公司是全球化经济的一个重要产物,也是其重要推动力。而发达资本主义国家的传媒公司在经过大众化报刊时代之后,其商品化的性质越来越占据主导地位。资本主义对利益最大化的追逐,使其也将视野投向全球,扩张实力,获取利润。本文将着力于探讨全球化时代下,跨过传媒集团出现的原因、它所带来的影响以及中国将如何应对的问题。 In the current era of globalization, transnational corporations are an important product and important driving force of the globalization economy. The media companies in developed capitalist countries, after the era of popular newspapers and periodicals, are increasingly dominated by the nature of their commercialization. Capitalism chase profit maximization, so that it will also invest its vision in the world, expand its power and make profits. This article will focus on the reasons for the emergence of cross-media groups in the era of globalization, its implications and how China will respond.