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本研究在服务创新模式研究经典模型的基础上,结合国内旅游服务创新的研究实践,从服务创新的五个维度对舟山滨海旅游业内的海岛景区开发业、海鲜餐饮业、海岛星级酒店业及旅行社业进行服务创新的行业与企业案例研究,归纳提炼相应的服务创新模式,并提出针对上述五个维度的推进滨海旅游业服务创新的对策建议。
Based on the classic model of service innovation model and the research practice of domestic tourism service innovation, this research explores the development of island tourism industry in the coastal tourism industry of Zhoushan from five dimensions of service innovation, seafood restaurant industry, island star hotel industry and The travel agency carries on the case study of the service innovation in the industries and enterprises, summarizes the corresponding service innovation model, and puts forward the countermeasures and suggestions on promoting the service innovation of the coastal tourism in the above five dimensions.