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微博时代企业面临的危机带有强烈的网络特点:意外、快速传播、破坏性大,必须快速的通过恰当的方式处理,避免更大的危机。微博营销就成了一道课题,是非也都在里头。
The crisis facing enterprises in the Weibo era is characterized by strong network characteristics: accidents, rapid dissemination and destructiveness. They must be dealt with promptly and appropriately to avoid a bigger crisis. Microblogging marketing has become a subject, right and wrong are in it.