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Help Remedies是美国一家知名的非处方药生产商,其以富有设计感的产品和富于创意的营销手段而闻名。讨巧的是,该公司的名字与英语中人们在困境里请求帮助时用的单词一模一样:Help,在该公司许多产品包装和营销活动中,都能体验到其一语双关的效果,图6所示的药品包装就有这样一种效果。而且,设计师还根据药品的不同功效设计了不同的说明语,如“我头疼”、“我胃疼”、“我睡不着”等,这些说明语与Help联系到一起,使得患者对药品的功效更加一目了然,且更富有人性化。
Help Remedies is a well-known non-prescription drug manufacturer in the United States, which is famous for its design-conscious products and creative marketing. Coincidentally, the company’s name is identical to the English word people use to ask for help in times of trouble: Help, which has the effect of double-clicking on the company’s many product packaging and marketing activities, Show the drug packaging has such an effect. Moreover, the designer also designed different terms according to the different effects of the drugs, such as “my headache ”, “my stomach ache ”, “I can not sleep ” and so on, , Making the efficacy of the patient more clear at a glance, and more humane.