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每一个行业的发展都会经历市场的导入期一发展期一高峰期一衰退期,伴随城市建设投入力度的加大,与之相关的标识行业也进入了前所未有的高速发展阶段。然而社会、政府对这个新兴行业的不了解,不重视又造成市场缺乏必要的引导和规范,存在低价竞争等不良现象,加之同类外资企业的进入,使竞争进一步加剧,可谓机遇与挑战并存。在此形势下,中国标识行业需要一批具有相当规模与实力的企业担当行业的中流砥柱,在企业不断进步的同时带动整个行业的发展。在此,我们采访了中国标识行业的领军人物——ACE集团总经理刘洪先生。
Each industry’s development will experience a period of market introduction, peak and recession. With the increasing investment in urban construction, the related signage industry has also entered an unprecedented stage of rapid development. However, the society and the government do not understand and pay no attention to this emerging industry and cause the market to lack the necessary guidance and regulation. There are some unfavorable phenomena such as low-price competition. Coupled with the entry of similar foreign-funded enterprises, the competition is further aggravated, and both opportunities and challenges coexist. In this situation, China’s identification industry needs a group of enterprises with considerable scale and strength to serve as the mainstay of the industry, while enterprises continue to progress and promote the development of the entire industry. Here, we interviewed Mr. Liu Hong, the leader of China’s logo industry, the general manager of ACE Group.