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广义的微传播是指以微博客、手机短信、彩信、飞信、QQ、MSN、户外显示屏、出租车呼叫台等为媒介的信息传播方式。文章主要指以微博、微信为媒介的信息传播方式。文章以上海交通大学李政道图书馆微信栏目“藏品故事”为例,探讨在“微传播”环境下藏品推介文案的撰写与利用,作为基层工作实践的总结与反思,希望能对相关理论研究与实际工作有所助益。
Broad sense micro-propagation refers to the micro-blog, SMS, MMS, Fetion, QQ, MSN, outdoor display, taxi call desk as a medium of information dissemination. The article refers mainly to the Weibo, WeChat media as the means of information dissemination. Taking the WeChat section of Li Zhengdao Library of Shanghai Jiao Tong University as an example, this article explores the writing and utilization of the collection of reference materials for collections in the “micro-propagation” environment as a summary and reflection of grass-roots work practices, Relevant theoretical research and practical work helpful.