在世界经济全球化的大背景下,广告和广告翻译显得越来越重要,因此对广告翻译的研究就更加重要和迫切。本文列举了几个广告的译例,通过具体分析,指出了商标名称音译中应注意的原则,提出事物名称和商标翻译要一致,不但需要译出指称意义,而且需要译出联想意义,但要避免产生贬义联想。 In the context of global economic globalization, translation of advertisements and advertisements is becoming more and more important. Therefore, the research on advertisement translation is even more important and urgent. This article lists several translation examples of advertisements, points out the principles that should be paid attention to in the transliteration of trademark names, and suggests that the names of things should be consistent with the translation of trademarks. Not only the reference meaning needs to be translated, but the associative meaning needs to be translated, but Avoid pejorative associations.