随着中国企业对自身品牌保护意识的增强,大多数中国企业特别是生产、外销型企业在计划开拓海外市场时,首先会想到注册商标或外观设计等来实现知识产权保护。然而,当进行注册时,中国企业往往会发现自己在中国成功注册的并有一定知名度的商标,已经被自己在境外的独家代理商或者其他销售商抢先注册了。目前商标被抢注的中国企业大多会采取同抢注其商标的公司或个人谈判或用高 As Chinese enterprises increase their awareness of brand protection, most Chinese enterprises, especially production and export-oriented enterprises, will first think of trademarks or designs to protect their intellectual property when they plan to open up overseas markets. However, when registering, Chinese enterprises often find themselves well-registered trademarks in China that have been pre-registered by their overseas exclusive agents or other vendors. At present, most Chinese enterprises that have been registered for trademark infringement will negotiate or use high prices with companies or individuals who have registered their trademarks