真维斯原本是澳洲的一个服装品牌,1990年被香港旭日集团与当地进口商合作收购,并经过不断的努力,成功地把产品分销网络伸展到了新西兰等其它地区。1993年,真维斯进军中国内地市场,经过十多年的发展,目前真维斯已在国内20多个省市开设了近1000家专卖店。真维斯品牌策略的成功主要表现在以下几个方面: Jeanswest, originally a clothing brand in Australia, was acquired by the Hong Kong Rising Sun Group in 1990 in cooperation with local importers. Through continuous efforts, Jeanswest has successfully expanded its product distribution network to other regions such as New Zealand. In 1993, Jeanswest to enter the Chinese mainland market, after more than 10 years of development, Jeanswest has now in more than 20 provinces and cities in China opened nearly 1,000 stores. Jeanswest brand strategy is mainly reflected in the success of the following aspects: