随着改革开放的不断深入,我国国企改革正在蓬勃展开。面对知识经济的到来,特别是加入WTO后,改制后企业如何适应市场经济的发展,如何不断增强企业职工的整体素质,已成为企业适应市场经济和参与国际竞争的迫切需要。伴随着入世,外来企业不断加入,我们要在国内、国际两个市场中争取更多的份额,就必须依靠企业品牌文化的创立,通过企业文化建设、企业理念营造来增强企业的核心竞争力。作为企业,创新的内容很多,思维创新、机制创新、管理创新、技术创新、经营创新等等。尽管这些创新都很重要,但我认为,一个企业,尤其是刚改制的企业,要实现企业的健康发展,最重要的是企业文化的创新。一、科学地确定企业文化的内涵企业文化于二十世纪八十年代中期传入我国,由于种种原因,许多企业至今对企业文化理论仍然是一知半解,存在着认识上的误区,他们认为企业文化就是思想政治工作、文化活动,就是标语口号、规章制度、企业标志,或认为 With the deepening of reform and opening up, the reform of state-owned enterprises in our country is booming. Faced with the advent of knowledge-based economy, especially after China's accession to the WTO, how to adapt itself to the development of market economy and how to continuously enhance the overall quality of employees has become an urgent need for enterprises to adapt to market economy and participate in international competition. With the accession to the WTO, foreign enterprises continue to join. If we are to gain more shares in both domestic and international markets, we must rely on the establishment of a corporate brand culture and build up the core competitiveness of enterprises through corporate culture building and corporate philosophy. As an enterprise, there are many contents of innovation, thinking innovation, mechanism innovation, management innovation, technological innovation, management innovation and so on. Although these innovations are all important, I think that one enterprise, especially the newly reformed one, should realize the healthy development of the enterprise and, above all, the innovation of the corporate culture. First, the scientific determination of the connotation of corporate culture Since the mid-eighties of the 20th century, corporate culture came to our country, for many reasons, many companies so far is still a little knowledge of corporate culture theory, there are misunderstandings, they believe that corporate culture is Ideological and political work, cultural activities, is slogans slogans, rules and regulations, corporate logo, or think