会展主题是会展过程中的主要思想,主题的测谎更是整个会展内容实施的根据和基础。在会展主题策划的过程中,需要运用多种思想和思维模式,并且根据社会的不断发展变化以及自身的优势等等,进行资源的整合和利用,这样才能凸显出策划的主题所在,才能让会展的效果更佳明显,以此创建出品牌性的展会。 Exhibition theme is the main idea of ​​the exhibition process, the theme of polygraph is the basis for the implementation of the content of the exhibition. In the planning of the exhibition theme, we need to use a variety of thinking and thinking mode, and according to the continuous development of society and its own advantages and so on, the integration and utilization of resources, so as to highlight the theme of planning in order to show The effect is more obvious, in order to create a brand of exhibition.