根据CTR的预测,2008年中国广告业的总经营额将超过4000亿人民币,首次超过日本,仅次于美国列世界第二。确实就如我几年前说的一样,我们已经不缺少规模,但是更需要与这种规模相适应的行业的标准资源。好在今天有了这个日趋成熟的《中国广告代理评估报告》,真的有一种发自内心的欣慰。中国广告业的荣耀时代不能依赖于恩赐与喊 According to CTR’s forecast, in 2008, the total turnover of China’s advertising industry will exceed 400 billion yuan, exceeding Japan for the first time and second only to the United States in the world. Indeed, as I said a few years ago, we are no shortage of size, but need even more standard resources in the industry that fit this size. Fortunately, today with this increasingly sophisticated “China Advertising Agency Evaluation Report”, there is really a heartfelt pleasure. The glory days of China’s advertising industry can not depend on gifts and shouts