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高校网络舆情的内容领域多样且复杂、传播形式多元且速度快、社会关注度高。校园媒体在高校网络舆情引导中具有反应速度快、公信力强、监测预判及时、有效提供对话平台等独特优势,可以从建立依托校园媒体的舆情汇集机制、以学生记者为主的舆情监测员机制、与校方的舆情互动合作应对机制、积极介入与高校相关的社会舆情事件等方面入手,提升高校网络舆情引导的能力和水平。
The content of network public opinion in colleges and universities is diverse and complex, the forms of communication spread rapidly and the social attention is high. The campus media has the unique advantages of quick responses, strong credibility, timely and effective monitoring and decision-making, as well as providing an effective platform for dialogues in the network of public opinion in higher education. From the establishment of public opinion pooling mechanism based on campus media and public opinion monitor mechanism based on student journalists, , And school public opinion interaction and cooperation to cope with the mechanism, and actively involved in university-related social public opinion events and other aspects to enhance the ability and level of university network public opinion guidance.