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从奥运营销媒体和技术的演进,到从奥运精神到普世价值的探索。这个夏天,充满了无序和意外。2016年的里约奥运会让人大跌眼镜,病毒肆虐、污染严重、安全隐患以及被诟病的奥运设施让里约大冒险成了黑色幽默。尽管如此,当第一个比赛日女子10米气步枪的枪声响起,我们的注意力就会迅速从场外回到场内。毕竟,奥运会的主题不是挂浴帘和修马桶,而是迈克尔·菲尔普斯的救赎、林丹和李宗伟的死磕、以及谁能阻挡美国男篮的猜想。
From the Olympic marketing media and technology evolution, from the Olympic spirit to universal value exploration. This summer, full of disorder and accidents. The Olympic Games in Rio 2016 sparked black humor as rioting Rio de Janeiro became known as a riot of violence, serious pollution, potential safety hazards and criticized Olympic facilities. However, when the shot of the 10m air rifle on the first match day rang, our attention quickly returned to the field. After all, the theme of the Olympics is not hanging shower curtains and toilet repairs, but the redemption of Michael Phelps, Lindane and Lee Chong Wei’s death knock, and who can stop the US men’s basketball conjecture.