近些年来新媒体发展迅猛,不仅快速超越了传统电视行业,还极大地改变了人们对媒介信息的接受方式及习惯。在这个进程中,观众审美也在发生了巨大的改变。新环境下,电视民生新闻节目需要对节目内容、模式以及质量做出必要的改变。这就对节目主持人提出了更高的要求。在融媒体时代,电视民生新闻主持人必须要明确好自身定位,找准发展的方向。 In recent years, the rapid development of new media has not only rapidly exceeded the traditional television industry, but has also greatly changed people’s way of receiving media information and habits. In this process, audience aesthetics have undergone tremendous changes. Under the new environment, the livelihood TV news program needs to make the necessary changes to the program content, mode and quality. This puts forward higher demands on the host. In the era of financial media, the TV livelihood news moderator must clearly define its own position and identify the direction of development.