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进入21世纪,美术馆正在经历新的一轮转型升级。一方面是从“以藏品为中心”的办馆理念向“以观众为中心”的办馆理念转变,它日益重视和拓展自身的公共教育功能,成为学校和家庭以外最重要的艺术教育场所,成为广大公众休闲和审美的理想去处,成为社会精神生活和公共文化服务的重要平台。另一方面美术馆正在向高智慧、大服务、强自助的数字化战略方向转型升级,建设成既有潜力和实力、又有活力和魅力的新型美术馆。
Into the 21st century, the museum is undergoing a new round of transformation and upgrading. On the one hand, it changes from the concept of “holding collections” to the concept of “viewing audiences as the center”. It increasingly emphasizes and expands its own public education function and becomes the most important outside schools and families The place of art education has become an ideal place for the general public to enjoy leisure and aesthetics and become an important platform for social spiritual life and public cultural services. On the other hand, the Museum of Art is transforming and upgrading towards a digital strategy of high intelligence, great service and strong self-help, so as to build a new art museum with potential and strength as well as vitality and charm.