大家知道小米是从互联网上发展起来的,无论是品牌还是销售渠道,都是一家以网络能力见长的公司。但就在上个月,雷军竟然说:小米现在的重点是实体店,要在每一个城市,开5-6家的实体店。还有当当网开起了实体书店;前两年红红火火的微商,纷纷倒戈线下;就连混得风生水起的电商品牌御泥坊,也都在进军线下。那么,这些互联网公司的线下店铺,和传统的线下店铺一样吗?当然不是。线上线下的交互是未来实体店的发展方向。无论是小米还是御 We all know that millet is developed from the Internet, both the brand or sales channels, are a company known for its network capabilities. But just last month, Lei Jun actually said: millet is now the focus of physical stores, in every city, open 5-6 stores. There are Dangdang opened a physical bookstore; the flourishing two years ago micro-business, have been defeated line; Even the mixed e-commerce brand Royal Square, are also marching into the line. So, these Internet companies offline shop, and the traditional offline shop the same? Of course not. Online and offline interaction is the future development of physical stores. Whether millet or Yu