1.营销环境因素营销环境是制定房地产营销策略的第一要件。研究掌握房地产营销环境,因地制宜,审时度势,灵活运用各营销手段,一个企业经营的优劣成败,在于营销管理者是否顺应不断变化的营销环境。营销管理者及执行者需要掌握的营销环境主要有宏观政策、区域市场环境和竞争环境等三个方面。 1. Marketing environmental factors Marketing environment is to develop the first element of real estate marketing strategy. Research grasp the real estate marketing environment, according to local conditions, assess the situation, the use of various marketing tools, the success or failure of a business, is whether the marketing manager to adapt to the changing marketing environment. Marketing managers and executives need to grasp the marketing environment mainly in macroeconomic policies, regional market environment and competitive environment in three areas.