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如今我国步入了以信息化、自动化、数字化为主体的新媒体时代。新媒体时代的到来进一步推动了我国经济的快速发展,同时也给人们的日常生活带来了极大的便利,使人们轻松获取外界信息。新媒体时代的到来,不仅改革了传统纸质传播方式,同时使宣传的思路与渠道得到了进一步拓展,提高了宣传效率。近年来火灾事故仍比较频繁,新媒体消防宣传工作中仍存在许多问题,导致宣传效果并不明显,引起了消防部门的重视。新时期如何更好地利用新媒体加强消防宣传工作,成为当前消防部门关注的重点话题。本文分析了新媒体时代背景下消防宣传现状,并对宣传策略提出建议。
Nowadays, our country has entered an era of new media focusing on informationization, automation and digitization. The advent of the new media era has further promoted the rapid economic development of our country and brought great convenience to people’s daily life so that people can easily obtain external information. The arrival of the new media era not only reforms the traditional mode of paper communication, at the same time, it has further expanded the propaganda ideas and channels and enhanced the efficiency of publicity. In recent years, the fire accidents are still relatively frequent. There are still many problems in the new media’s firefighting publicity work. As a result, the publicity effect is not obvious, causing the fire department’s attention. How to make better use of new media in the new era to strengthen publicity on fire protection has become the focus of the current fire department. This article analyzes the status quo in the new media era of publicity on the fire, and advocacy strategies to make recommendations.