近年的产品市场上刮起了一股中国风潮,许多制造商和设计师纷纷通过中国元素为切入点以打开国内消费市场。本文以东南亚文化圈中的泰国和日本为案例,并结合本土文化、社会等角度,分析中国风的成因和趋势,并尝试探讨中国元素在产品设计上的运用。 In recent years, there has been an upsurge of Chinese products in the product market. Many manufacturers and designers have adopted the Chinese element as an entry point to open up the domestic consumer market. Based on the case of Thailand and Japan in the cultural circle of Southeast Asia, this article analyzes the causes and trends of the Chinese style in light of local cultures and societies, and tries to explore the application of Chinese elements in product design.