视觉传达设计最主要的呈现形态就是图形,而图形设计最重用的莫过于创意。评判一件视觉传达设计作品成功与否的首要标准一般也是创意,因此,解决图形的创意问题就成了培养合格的设计师的关键。但凡思考过这一问题的人都会有体会,知道创意是个非常复杂的问题,说其复杂,是因为好的创意往往是在 Visual communication design is the most important form of graphics, graphics and design is the most important than the creative. The primary criterion for judging the success or otherwise of a visual communication design is generally creativity, so solving the creative aspects of graphics becomes the key to developing a competent designer. But anyone who thinks about it will realize that being creative is a complex issue because it’s complicated because good ideas tend to be at