一、消费者学习的含义从行为学的观点来看,学习是一种过程,是一种主体行为改变的过程。因此,消费者学习,就是指消费者通过观察、阅读、讲解、实践等各种方式获得消费知识、经验和技能,从而不断完善其消费行为的过程。正是通过这种学习过程,消费者可以获得购买和消费的知识和经? First, the meaning of consumer learning From the behavioral point of view, learning is a process, is a process of change in the main behavior. Therefore, consumer learning refers to the process by which consumers acquire consumer knowledge, experience and skills through various means such as observation, reading, explanation and practice so as to continuously improve their consumption behavior. It is through this learning process, consumers can get the knowledge and experience of purchase and consumption?