“极体验”的非凡之旅——浅析途易集团的高端旅游市场抢占策略

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随着中国出境游浪潮的升温,越来越多的旅游企业将目光投向了利润空间更大的出境游市场。在各旅行社绞尽脑汁吸引潜在游客的同时,各种质量良莠不齐的产品充斥着宣传资料和出行手册,面对正在从单一观光客向深度游转型的中国市场,中旅途易集团找到了自己的方向,依靠着德国途易集团强有力的产品和资金支持,旅游产品的个性组合方式给游客提供了更多的选择,让游客感受到的不再仅是一次旅行,而是一次真正的极度体验。 With the warming of the wave of outbound travel in China, more and more tourism enterprises are turning their attention to outbound travel markets with larger profit margins. At the same time as travel agents rack their brains to attract potential tourists, various types of products with different quality are filled with promotional materials and travel manuals. In the face of the Chinese market that is shifting from a single tourist to an in-depth tour, CETC has found its own direction , Relying on the strong product and financial support of TUI Group in Germany, the personalized combination of travel products provides more choices for tourists, making the tourists feel more than just a trip, but a real experiencing.
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