《国际市场营销》评介贾履让南京大学国际商学院陶鹏德副教授所著的《国际市场营销》一书，已由中国青年出版社出版。该书以现代世界经济发展为背景，以国际市场为导向，对国际市场营销的理论问题进行了较为系统、深入的分析与探讨，是研究国际营销问题的一本具有较高学术... “International Marketing” Review Jia Lurang’s “International Marketing” written by Associate Professor Tao Pengde of the International Business School of Nanjing University has been published by China Youth Press. The book takes the modern world economic development as the background, takes the international market as the direction, and carries out a more systematic and in-depth analysis and discussion on the theoretical issues of international marketing. It is a study of international marketing issues with higher academic standards...