本文想举一个考察社会需求,策划选题获得成功的案例,这就是北京出版社在2002年8月出版的《登上健康快车》一书。该书第一辑从2002年8月出版以后,至2003年3月连印15次,印数达100万册;第二辑于2003年8月出版,至同年10月已连印3次,印数达40万册。究竟是什么因素催生了这样一部既能 This article would like to give a survey of social needs, planning topics for the success of the case, this is Beijing Publishing House in August 2002 published “boarded a healthy Express,” a book. The first series of the book was published 15 times in april 2003 after it was published in August 2002. The second series was published in August 2003 and has been printed 3 times in the same year in October of the same year. Up to 400,000 copies. What exactly gave birth to such a both