城市品牌是一个城市在推广自身城市形象的过程中,根据城市的发展战略定位所传递给社会大众的核心概念,并得到社会的认可。对国内的城市而言,给自己塑造一个品牌形象,就等于构建一座精神的建筑,既是一项持续不断的投资,也是一场永远没有终结的竞争。作为研究品牌的专业杂志,我们关注城市的发展进程,期许她的发展能够给普罗大众带来福音,因为,生活质量是城市品牌的核心价值。 City brand is a city in promoting its own image of the city in the process, according to the city’s development strategy to locate the core concept passed to the community, and get social recognition. For domestic cities, building a brand image for themselves is like building a spiritual building. It is not only an ongoing investment but also an endless competition. As a professional magazine for brand research, we are concerned about the development of the city and expect her development to bring good news to the general public because quality of life is the core value of the city’s brand.