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进入21世纪以后,一向冷清寂寞的琴坛逐渐变得热闹起来。然而,不容回避的是,在社会商业化的大背景之下,古琴逐渐开始从书斋、庭院走向大众,走向市场,从古代文人修身养性的乐器转变为部分琴人挣钱和追名逐利的工具。一些琴人,以普及、发展、传承、保护的名义,对传统的古琴艺术重新开发,利用各种概念,过度炒作,以追逐商业利益的最大化。因而,近几年来,古琴艺术的商业化问题已有愈演愈烈之势。这多少有些令人感到无奈和痛心!纵观当今古琴音乐发展中的商业化问题,主要体现于以下几个方面:
Into the 21st century, always lonely lute Qin gradually become lively up. However, it is unavoidable that under the background of commercialization of the society, the guqin gradually began to move from the study, the courtyard to the general public and the market, from instruments of self-cultivation of ancient literati to instruments of making money and chasing fame for profit . Some Qin people, in the name of popularization, development, inheritance and protection, have re-developed the traditional guqin art and used various concepts to over-hype and pursue the maximization of commercial interests. Therefore, in recent years, the commercialization of Guqin art has been intensified. This is somewhat somewhat frustrating and distressing! Looking at the commercialization of today’s Guqin music is mainly reflected in the following aspects: