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猴子看起来任性愚笨,但它的商业选择未必输给金融行家的专业意见,这是为什么?朝三暮四的猴子并不愚蠢商业活动并不是一局定胜负,如同下金蛋的鹅一样,需要经过长时间的饲养才会获得回报。所以,商业活动的经济价值与时间轴有着密不可分的联系。由此引出一个十分重要的金融学概念,就是现值。中国有一个成语故事叫做“朝三暮四”。猴子的主人为了节约饲养猴子的费用,决定减少它们的食物,于是对猴子们说:“以后早上给你们3个果子,晚上给你们4个,怎么样?”猴子们立刻愤怒起来。于是主人又说:“那么早上给你们4个果子,晚上给你们3个,好吗?”
Why monkeys look wayward stupid, but its business options may not be lost to financial experts professional advice, which is why? The monkey is not stupid day business activity is not the outcome, as the golden goose, need to go through Prolonged feeding will be rewarded. Therefore, the economic value of commercial activities and the timeline are inextricably linked. This leads to a very important concept of finance, is the present value. An idiom story in China is called “Twilight”. In order to save the cost of raising monkeys and decide to reduce their food, the monkeys’ masters said to the monkeys that “3 fruits will be given to you in the morning and 4 will be given to you in the evening.” The monkeys immediately angered. So the owner said again: “So give you 4 fruit in the morning and 3 at night, okay?”