张家茵清楚,如果没有能力调动协调团队就无法驱动事情朝计划的方向走,这不仅需要策略,更需领导力十来年前,还是资深广告策划人的张家茵一直搞不懂,一个看似完美的策划案,自己和客户都觉得很好,为什么送到客户手上后每每会做走样,达不到想要的效果?2000年她受 Zhang Jia Yin clearly, if there is no ability to mobilize the coordination team will not be able to drive things toward the direction of the plan, which requires more than strategy, more leadership ten years ago, or senior advertising planner Zhang Jia Yin has never understood, a seemingly perfect plan Case, both themselves and the customer feel very good, why after delivery to the client often do aliasing, can not achieve the desired effect? ​​In 2000 she was