美容日化产业从1997年开始进入高速发展时期。我国美容日化产业经过短短的十几年的发展有了很大的突破。我国的美容日化产业相对于国外美容日化行业差距越来越小。当前,国内的美容日化产业正呈现出独特的特点。从我国的美容日化产业市场规模来看,一直处于增长阶段。从细分市场来看,化妆品市场增长率为11.9%,市场日趋活跃;洗涤用品面临的诸多挑 Beauty cosmetic industry since 1997 entered a period of rapid development. China’s cosmetic daily chemical industry after a short period of more than 10 years of development has made a great breakthrough. The cosmetic cosmetic industry in China is getting smaller and smaller as compared with the overseas cosmetic cosmetic industry. At present, the domestic beauty cosmetic industry is showing a unique feature. From the scale of the beauty cosmetic market in China, it has been in an increasing stage. From the market segments point of view, the cosmetics market growth rate of 11.9%, the market is increasingly active; many of the challenges faced by detergent