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本文选择新闻出版业上市公司中具有代表性的8家上市公司作为样本,借助Wind资讯及公司年报资料,以2012—2015年为研究期间,对新闻出版业的上市公司在新常态经济下的绩效进行综合评价。发现新闻出版业上市公司在新常态经济下经营方面的优势和劣势,并据此提出一些建议。
This paper chooses the representative listed companies of listed companies in the press and publication industry as a sample. With the help of Wind Information and company annual reports, this paper analyzes the performance of listed companies in the press and publication industry under the new normal economy from 2012 to 2015 Conduct a comprehensive evaluation. Find the advantages and disadvantages of the listed companies in the press and publishing industry in the new normal economy and put forward some suggestions accordingly.