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本文研究了基于语言信息的市场营销效果的多属性群决策问题。我们利用语言加权平均(LWA)算子和语言混合集结(LHA)算子来集结每个方案的语言信息,并得到每个方案的综合属性值,然后根据每个方案的综合属性值来对方案进行排序和选优,从而得到最优方案。最后,进行了实例分析,说明了该方法的实用性和有效性。
This paper studies the multi-attribute group decision-making problem of marketing effectiveness based on linguistic information. We use language weighted averaging (LWA) operator and language mixed assembly (LHA) operator to assemble the language information of each program and get the comprehensive property value of each program, and then according to the comprehensive property value of each program, Sort and select the best, so as to get the best plan. Finally, an example is given to illustrate the practicability and effectiveness of this method.