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近几年,我国皮革化工市场发展迅速,产品产出持续扩张,国家产业政策鼓励皮革化工产业向高技术含量产品发展,国内企业新增投资项目逐渐增多,投资者对皮革化工市场的关注越来越密切,这使得皮革化工市场推广策略与营销渠道开发的研究需求逐渐增大。而在每年一度的上海国际皮业展上,国内外化工企业群英荟萃,利用展会平台,通过产品推广、品牌形象展示、创新成果推介等一系列活
In recent years, China’s leather chemicals market has developed rapidly, and the output of products continues to expand. The state industrial policy encourages the development of the leather chemical industry to high-tech products. The newly-increased investment projects of domestic enterprises are gradually increasing, and investors are paying more attention to the leather chemical market The more closely, which makes leather chemical marketing strategies and marketing channels for the development of research needs increase. At the annual Shanghai International Paper Industry Exhibition, a large number of domestic and foreign chemical companies gather together, using the exhibition platform, through product promotion, brand image display, a series of innovative achievements such as promotion